The flagbearer of the New Patriotic Party (NPP), Dr. Mahamadu Bawumia, has made a bold promise to revolutionize the creative arts industry in Ghana if elected President. Speaking at a lecture titled ‘Ghana’s Next Chapter: Selfless Leadership and Bold Solutions for the Future’ held at the University of Professional Studies in Accra on February 7, 2024, Dr. Bawumia outlined his vision for leveraging digital platforms to empower Ghanaian artists.
During his address, Dr. Bawumia highlighted the importance of nurturing the creative talents within Ghana and harnessing them to drive economic growth. Central to his plans is the introduction of digital and streaming platforms specifically designed for Ghanaian artists. This initiative aims to provide artists with greater exposure and access to a global audience while also stimulating tourism through the promotion of Ghanaian culture and creativity.
“We will introduce other initiatives such as digital and streaming platforms for our artists to make tourism and the creative arts a growth pole in Ghana,” Dr. Bawumia affirmed during his lecture, emphasizing the potential of the creative sector to serve as a significant contributor to the country’s development.
The promise of digital platforms for artists reflects a broader commitment by Dr. Bawumia and the NPP to embrace technological innovation as a driver of progress across various sectors of the economy. By leveraging digital tools and platforms, the aim is to unlock new opportunities for Ghanaian artists, enabling them to showcase their work on a global scale and generate sustainable income streams.
he Furthermore added that the integration of digital platforms within the creative arts ecosystem aligns with efforts to modernize and diversify Ghana’s economy, moving beyond traditional sectors to embrace the potential of the digital age. This approach not only fosters creativity and entrepreneurship but also positions Ghana as a hub for cultural exchange and innovation.
Dr. Bawumia’s pledge underscores the recognition of the invaluable role played by artists in shaping national identity, promoting cultural heritage, and driving socio-economic development. By investing in digital infrastructure and platforms tailored to the needs of Ghanaian artists, there is a tangible opportunity to unlock the full potential of the creative arts sector and unleash a new wave of prosperity.
As the presidential campaign gains momentum, Dr. Bawumia’s commitment to empowering Ghanaian artists through digital innovation is likely to resonate with many stakeholders within the creative community and beyond. If translated into actionable policies, such initiatives have the potential to reshape the landscape of the creative arts industry in Ghana, fostering greater inclusivity, sustainability, and global visibility for its talented artists.
Dr. Mahamadu Bawumia’s promise to create digital platforms for Ghanaian artists reflects a forward-thinking approach to harnessing the power of technology for socio-economic transformation. As Ghana looks towards the future, initiatives that prioritize innovation, entrepreneurship, and the creative potential of its people are essential for realizing the country’s aspirations for progress and prosperity.
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